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Have you read Echelon Wealth Partners’ Canadian Entrepreneur Report 2020? It’s available here. However, if you are just looking for some quick highlights of each of our interviewed leaders and their companies, these short summaries will give you a weekly dose.
In honour of International Women’s Day 2021, we are highlighting our female entrepreneurs for the month of March. First up is Natasha Vandenhurk, CEO of Three Farmers. Three Farmers believes that everyone should have wholesome food to eat, an understanding of where it comes from, and how it’s made. They are real farmers, committed to preserving the land through sustainable growing practices and providing nourishing foods grown on Saskatchewan family farms.
COVID’s Impact to Your Business and Family
Our first priority when the pandemic hit was to focus on the safety of our team and the people at our manufacturing facilities. We sent people home and followed the government guidelines but the guidelines kept changing. We made sure to stay as close as possible to our customers: we service grocery stores, and there was a lot of stockpiling going on, and some of our other channels (e.g. convenience stores and airports) were shutting down. During the initial few weeks of lockdown the natural food sector was neglected, and we definitely felt the pain of that. Buying patterns switched so we needed to pivot our attention.
What’s on the Other Side?
There have been a few positives that have come out of this pandemic for our business – we’ve obviously been able to cut travel and accommodation expenses, and moving to Zoom has been surprisingly efficient, so we’ll keep using it in future. We have invested in a few new software programs and communication tools and we are taking the time to streamline our platforms.
We are super focused as a company as to where we need to drive value – we are getting closer to our customers and speaking their language. I think the shift in consumer focus to ‘living in the now’ and maintaining a healthy lifestyle will play in our favour over time. Education is now at the forefront of our marketing – we want people to understand the benefits of our products and how they can be used.