You may have heard recently that a pair of sneakers sold for over $400,000 USD. The sneakers or as Canadians refer to them, running shoes, were an ultra-rare pair of “1972 Nike Moon Shoes.” One of only 12 hand-made pairs ever made by Nike co-founder Bill Bowerman.

Echelon Wealth Partners’ Why Not Now? campaign has undertaken a unique challenge. The campaign is based on three years of research and discussions and encourages Canadian women to begin investing and to advocate for knowledge of, and participation in a stable financial future for themselves.